You built the product.

It works.
It solves a real problem.
A few people even said, “This is cool.”

But… no one is signing up.

Or worse, they sign up and disappear.

If you're a solo SaaS founder building nights and weekends, this can feel brutal. You start questioning the idea. The pricing. Yourself.

Here’s the truth:

Most SaaS products don’t fail because they’re bad.
They fail because the marketing foundation is weak.

Let’s fix that.

1️⃣ Your Positioning Is Too Vague

If your headline says:

“The ultimate platform for productivity and growth.”

You’ve already lost them.

Founders often describe what their product does instead of what painful problem it removes.

Your landing page should answer in five seconds:

• Who is this for?

• What painful problem does it solve?

• What changes after I use it?
  
  

Clear example:

We help small agencies generate qualified demo calls using interactive product videos.

Specific beats clever.

If your positioning is fuzzy, no marketing tactic will save you.

2️⃣ Your Demo Video Is Confusing (Or Nonexistent)

This is the most common issue I see.

Many SaaS founders either:

• Don’t have a demo video

• Or create a feature walkthrough that feels like a software tour
  
  

A demo is not a tour.

A converting SaaS demo follows this structure:

1. The Pain

2. The Friction

3. The “Aha” Moment

4. The Result

5. Clear CTA
   
   

Keep it under 5 minutes.

No cinematic intro.
No logo animation.
No 20 features.

Just clarity.

If you need a simple way to record clean, professional demos without expensive editing software, tools like Tella (see full walkthrough below) make this incredibly easy. You can record your screen and camera, trim fast, and publish without turning it into a production project.

For solo founders, speed matters more than perfection.

3️⃣ You’re Explaining Features, Not Outcomes

Features describe what your product does.

Outcomes describe what your customer becomes.

Feature:
“Automated email sequences.”

Outcome:
“Turn trial users into paying customers without manual follow-ups.”

Your website copy, demo, and emails must speak in outcomes.

People don’t buy software.
They buy relief.

4️⃣ You Don’t Have a Simple Funnel

Most solo founders rely on:

• Random LinkedIn posts

• Occasional tweets

• A landing page with too many buttons
  
  

You need something simpler.

Traffic → Landing Page → Email Capture → Demo → Free Trial

That’s it.

One clear CTA.
One clear promise.
One strong demo.

If someone lands on your page and has five different paths to click, they will click none.

5️⃣ You’re Posting Content Without a System

Founders often think:

“I need to post more.”

No. You need leverage.

Create one strong demo video.
Repurpose it into:

• Short clips

• LinkedIn posts

• Email content

• Founder insights
  
  

Now your marketing becomes repeatable instead of random.

The Real Problem

It’s not your product.

It’s the absence of a marketing foundation.

And the good news?

Foundations can be built fast.

A Practical Next Step

If you’re a solo SaaS founder earning under $10K MRR and trying to do everything yourself, I created something specifically for you:

The 7-Day SaaS Traction Starter Kit

It walks you through:

• Clarifying your positioning

• Creating a converting demo

• Building a simple funnel

• Launching distribution

• Tracking the right metrics
  
  

No fluff. No agency-level complexity. Just what works when you’re building solo.

And if you want help setting up your marketing foundation, I also offer a free consultation where we break down your positioning, demo clarity, and funnel structure.

Sometimes you don’t need a full marketing team.

You just need the right starting structure.

Final Thought

If no one is signing up for your SaaS, don’t panic.

Refine your message.
Clarify your demo.
Simplify your funnel.

Traction isn’t magic.

It’s clarity + consistency.

And both are fixable.

🧰 Creator Tools Worth Knowing (and Using)

Get 30% off all Tella plans here

Get 20% off Dub here

Get Cal here

Learn more about CapCut here

Read full review here

Read full review here

Read full article here

These are the tools I genuinely use to run and grow my business. Whether you're building content, managing projects, or streamlining how people connect with you, this stack has been essential. A few include partner links with exclusive discounts.

1. Tella

Create polished screen recordings and video presentations quickly. Great for demos, tutorials, and sharing ideas with clarity.

2. CapCut

A free, intuitive video editor that’s surprisingly powerful. Ideal for both short-form content and more in-depth edits.

3. Dub

Perfect for startups looking to grow through affiliate programs. Set up, manage, and scale your affiliate strategy—get 20% off with my link.

4. Cal.com

Easy, free and customizable scheduling that integrates with your workflow. A professional way to make meetings seamless.

5. Notion

Your all-in-one workspace for notes, project management, documentation, and collaboration.

Get Notion here

Some links are affiliate partnerships, which means I may earn a commission if you choose to sign up. I only recommend tools I’ve tested and actually find valuable in my own work.

5. Buffer

Convert video into powerful blog articles.

Get Buffer here

Get Video to Blog here

5. Video to Blog

Your all-in-one social media management tool.