Let’s talk about sales calls. You book them. You wait for them. You give your whole heart to them. And then… silence.

Maybe the lead ghosts. Maybe they show up distracted. Maybe they say “We’ll circle back” and then join Witness Protection.
Sound familiar?

Meanwhile, over here in the land of async video, people are closing deals without ever saying, “Can you see my screen?”

Why Async Video Works (Especially for Startups)

You’re a busy founder. Your leads are busier. Syncing calendars is a crime against time.
Here’s what a pre-recorded video pitch gives you:

• Speed – Send it the moment they’re interested. No waiting for “next Thursday at 3.”

• Control – You can plan exactly what to say, how to say it, and re-record if you sound like a raccoon in traffic.

• Scalability – One solid video pitch = 20+ qualified leads watching you on their schedule.

• Charm – You’re more confident when you’re not trying to pitch while your Slack is exploding and your cat walks across the keyboard.
  

What Makes a Great Async Sales Video?

Hint: it’s not a 12-minute TED Talk with five disclaimers and a weird lighting setup. You want tight, useful, human.

🛠️ What to Include:

1. The Hook – Open with their problem, not your résumé. They should say “Yes, that’s me” in the first 5 seconds.

2. Your Product in Action – Screen recording FTW. Show the outcome, not every dropdown menu.

3. Social Proof or Metrics – “We helped [X] cut [Y] by 43%” > “We’re building something really exciting in the productivity space.”

4. Call to Action – Tell them exactly what to do next. Book a call, sign up, reply, watch another video of you being amazing.
   

⚙️ Tools to Make It Easy (Yes, Tella)

Let’s not overcomplicate this. I use Tella to:

• Record my screen and face together, so it's not a weird disembodied voiceover.

• Instantly edit out all the “uhhh” moments without opening Final Cut like some YouTube goblin.

• Style the video to look actually watchable, even if I filmed it in my living room with coffee stains on my hoodie.
  

🧪 Pro Tip: Use Templates

Create reusable templates for your top personas or ICPs.

Example:

• “Pitch for founders raising pre-seed”

• “Cold outreach for ops leaders”

• “Follow-up after no-show”
  Record once, tweak names, send at scale. Like a marketing robot, but charming.
  

Async Is the New Cold Call (And It Doesn’t Suck)

Founders who use video close faster, follow up better, and spend less time yelling into Zoom on Fridays.
You don’t need to be slick. You just need to be helpful—and show up on video like a real human who understands the problem.

You know your product can help.
Now show, don’t tell. Then go take a nap while your pitch keeps working.

🎥 Try Tella, send your first async sales video today, and watch your calendar breathe a sigh of relief.

🧰 Creator Tools Worth Knowing (and Using)

Get 30% off all Tella plans here

Get 20% off Dub here

Get Cal here

Learn more about CapCut here

Learn more about content creation here

Read full review here

Read full review here

Read full article here

These are the tools I genuinely use to run and grow my business. Whether you're building content, managing projects, or streamlining how people connect with you, this stack has been essential. A few include partner links with exclusive discounts.

1. Tella

Create polished screen recordings and video presentations quickly. Great for demos, tutorials, and sharing ideas with clarity.

2. CapCut

A free, intuitive video editor that’s surprisingly powerful. Ideal for both short-form content and more in-depth edits.

3. Dub

Perfect for startups looking to grow through affiliate programs. Set up, manage, and scale your affiliate strategy—get 20% off with my link.

4. Cal.com

Easy, free and customizable scheduling that integrates with your workflow. A professional way to make meetings seamless.

5. Notion

Your all-in-one workspace for notes, project management, documentation, and collaboration.

Get Notion here

Some links are affiliate partnerships, which means I may earn a commission if you choose to sign up. I only recommend tools I’ve tested and actually find valuable in my own work.