Video has emerged as one of the most powerful marketing tools for startups and small businesses. Whether you’re creating explainer videos, customer testimonials, or behind-the-scenes brand stories, the right video content can help you stand out from the competition, build trust, and grow your startup faster.

In this comprehensive guide, we’ll cover the types of video every startup needs, the best video marketing strategies, and the tools you can use to create high-quality videos without needing a big budget

Why Video Marketing Matters for Startups in 2025

• Video builds trust → Customers are more likely to buy after watching a brand video or customer testimonial.

• Video explains complex ideas quickly → A single explainer video can communicate what pages of text cannot.

• Video drives conversions → Landing pages with video increase conversion rates by up to 80%.

• Video increases brand awareness → Short videos on TikTok, YouTube Shorts, and LinkedIn help startups reach their target audience in real-time.

Types of Video Every Startup Should Create

Different formats serve different goals. Here are the best video marketing strategies for startups:

1. Explainer Videos

   • Short and to the point, these explain your product or service in simple terms.

   • Great for landing pages, sales funnels, and paid advertising campaigns.

2. Customer Testimonials

   • Leverage the power of video by showcasing real customers using your product.

   • Builds credibility and helps prospects imagine themselves succeeding with your brand.

3. Behind-the-Scenes / Brand Stories

   • Show your startup’s culture, team, and mission.

   • Humanizes your company and connects emotionally with your audience.

4. Product Demos & Tutorials

   • Show exactly how your product works in real time.

   • Perfect for B2B video marketing and tech startups.

5. Short-Form Social Media Content

   • TikTok, YouTube Shorts, Instagram Reels.

   • Designed for quick engagement and brand awareness.

How to Build a Startup Video Strategy

Here’s a simple funnel-based approach to video marketing campaigns:

1. Top of Funnel (Awareness) → Short videos, behind-the-scenes, influencer collabs.

2. Middle of Funnel (Consideration) → Explainers, tutorials, variety of video content.
   

3. Bottom of Funnel (Conversion) → Customer testimonials, case studies, professional video content.

Tools for Startups: Create Videos Without a Big Team

You don’t need a video production company to get started. Here are affordable, founder-friendly tools I personally recommend:

Tool #1: Tella

Best for screen recording, pitch videos, and startup explainer videos. With Tella, you can record your screen and camera side-by-side, customize backgrounds, and instantly edit without advanced video skills. It’s a lightweight tool for creating high-quality startup video content—from product demos to professional pitch videos—without hiring a full video production company. I've bee using it for more than a year already for all my personal and client video content. (Get 30% off here)

Tool #2: Notion

Organize your video projects, scripts, and content calendars in one place. Notion helps startups stay on track by centralizing ideas, production workflows, and marketing strategies. You can create a simple video production pipeline, assign tasks to your team, and ensure your content marketing stays consistent across platforms like YouTube, LinkedIn, and TikTok. (Try Notion for FREE)

Tool #3: Dub

A link shortener and affiliate management platform built for startups. With Dub, you can create branded short links, track clicks in real time, and even manage affiliate programs—similar to Rewardful. This makes it easier for startup companies to leverage word-of-mouth, incentivize partners, and grow their business through referral marketing. (Get Dub discount here)

Tool #4: Cal

Add call-to-action links in your videos to book meetings instantly. With Cal, viewers can go from watching your explainer video to scheduling a demo in seconds. It’s a powerful way for startups looking to convert warm leads into real customers by removing friction in the funnel. (Get Cal discount here)

Video Creation Workflow for Startups

1. Plan your content → Use Notion to brainstorm creative ideas and outline scripts.

2. Record your first video → Use Tella for screen + camera recording (great video quality without advanced setup).

3. Edit quickly → Keep it simple with easy video editing tools; focus on clear messaging.

4. Publish & repurpose → Post one video across multiple social platforms: YouTube, LinkedIn, TikTok.

5. Promote strategically → Add video to landing pages, email funnels, and ad campaigns.

Startup Video Marketing in Action

Startups looking to grow their business in 2025 can use video across:

• Landing Pages → Boost conversions with explainers and testimonials.

• Sales and Marketing Funnels → Walk prospects through your product or service.

• Social Media Content → Increase brand awareness with a variety of video formats.

• Ad Campaigns → Leverage short, engaging videos for paid advertising.

Whether you’re a tech startup or a solopreneur starting a startup from scratch, one video can make a difference when it’s authentic, well-structured, and tied to your startup’s mission.

Final Thoughts

Video marketing for startups isn’t about producing Hollywood-level content. It’s about creating videos that connect with your target audience, explain your product clearly, and move them closer to becoming customers.

By leveraging the power of video—explainer videos, testimonials, and short-form content—you can grow your startup, increase brand awareness, and build trust faster than ever.

✅ Start simple.
✅ Use the right tools.
✅ Focus on your audience’s needs.

And remember: your first video doesn’t have to be perfect—just real.