You’re building a SaaS company. You’ve got a homepage, a dream, and maybe an MVP duct-taped together with Notion and hope.

But what you don’t have?
Video. Real, functional, “makes people actually understand what the hell you do” video.

Let’s fix that.

Because if you’re still relying on one sad Loom link and a product walkthrough from beta that says “ignore the bugs,” you’re leaving attention, leads, and sales on the table.

Here are 5 essential video types every SaaS startup needs—and how to make them without burning out or hiring someone named “Brandon” who edits in After Effects and charges by the mood.

1. Homepage Explainer Video

What it’s for: Getting strangers to get it in 30 seconds or less.

This is the first impression. The handshake. The “please don’t leave my website” moment.
It should answer:

• What is this?

• Who’s it for?

• Why should I care?
  

Keep it: short, clear, no jargon. Bonus if you don’t sound like a sentient LinkedIn post.

👉 Record it with Tella and use the branded backgrounds to look less like you're recording in your laundry room.

2. Product Demo / Feature Walkthrough

What it’s for: Showing people what they’ll actually use.

This is for the curious buyer who’s deep enough to click “Learn More,” but not deep enough to hop on a call.
Each video should focus on one feature, not the entire product. That way it’s bite-sized and bingeable.

Pro Tip: Use async demos for:

• Sales prospects

• Support tickets

• New feature launches

• Internal training (you know your team still doesn’t know what the product does)
  

3. Onboarding / Welcome Video

What it’s for: Making users feel like they didn’t make a mistake by signing up.

A warm, friendly welcome helps users activate faster and churn slower.
Show them what to do first. Show them what “success” looks like. Bonus points if you record it in one take without weeping.

👉 Use Tella’s sections to record in pieces, so when you mess up the outro, you don’t have to start over from the beginning. This has saved me months of lifespan.

4. Customer Testimonial or Case Study Video

What it’s for: Social proof that isn’t a generic quote on a pastel background.

Written testimonials are fine.
Video testimonials are ✨ chef’s kiss ✨.

Ask your customers to record short clips walking through:

• What problem they had

• How they found your product

• What changed after using it
  

Keep it casual. No one wants to read a teleprompter. Just ask them to open Tella and hit record. Boom—done.

5. Founder or Team Updates

What it’s for: Building trust with humans who might give you money.

Video updates > dry investor emails.
Use these for:

• Fundraising

• Feature drops

• Behind-the-scenes stuff

• Just vibing with your early adopters
  

These make your startup feel alive—not like a sterile B2B ghost town.

How to Actually Make All These Videos Without Collapsing

Look, I get it. You’re busy. You’re tired. Your webcam is judging you.

But you don’t need to film a Spielberg production. You need:

• A good script outline (bullet points > paragraphs)

• Decent lighting (read: face a window)

• A screen recorder like Tella that makes you look pro without editing for 3 hours
  

Start with one video per week. That’s it.
In 5 weeks, you’ll have a content arsenal that makes your startup look 10x bigger and smarter than it is. (No offense.)

Final Thought (The Part That Tries to Guilt You Into Action)

You don’t need perfect videos.
You need useful ones.

Because if people can’t understand your product—or trust your company—why would they sign up, pay, or stick around?

Record the damn videos. You’ll thank yourself in 3 months when someone buys after watching one.

🎥 Use Tella and get 30% off, stop overthinking, and get recording.

🧰 Creator Tools Worth Knowing (and Using)

Get 30% off all Tella plans here

Get 20% off Dub here

Get Cal here

Learn more about CapCut here

Learn more about content creation here

Read full review here

Read full review here

Read full article here

These are the tools I genuinely use to run and grow my business. Whether you're building content, managing projects, or streamlining how people connect with you, this stack has been essential. A few include partner links with exclusive discounts.

1. Tella

Create polished screen recordings and video presentations quickly. Great for demos, tutorials, and sharing ideas with clarity.

2. CapCut

A free, intuitive video editor that’s surprisingly powerful. Ideal for both short-form content and more in-depth edits.

3. Dub

Perfect for startups looking to grow through affiliate programs. Set up, manage, and scale your affiliate strategy—get 20% off with my link.

4. Cal.com

Easy, free and customizable scheduling that integrates with your workflow. A professional way to make meetings seamless.

5. Notion

Your all-in-one workspace for notes, project management, documentation, and collaboration.

Get Notion here

Some links are affiliate partnerships, which means I may earn a commission if you choose to sign up. I only recommend tools I’ve tested and actually find valuable in my own work.