If you’re a solopreneur or startup founder, video is no longer optional.

Product demos.
Tutorials.
Onboarding videos.
Sales and marketing content.

Video touches almost every part of your business.

Yet for many founders, recording and editing still feels slow, clunky, and unnecessarily complicated. You hit record, then fall into an editing rabbit hole that eats hours of your week.

That’s exactly why I use Tella.

In this guide, I’ll walk you through how Tella actually works in a real business workflow, not just feature-by-feature. By the end, you’ll know whether Tella is the right video tool for you and how it can save you time every single week.

Why Tella Works for Real Businesses (Not Just Creators)

Tella isn’t just a screen recorder.
It’s a complete video tool that lets you:

• Record

• Edit

• Brand

• Publish
  all in one place.
  

This makes it especially useful for:

• Solopreneurs

• Startup founders

• Freelancers

• Sales and marketing teams
  

Instead of stitching together multiple tools, Tella keeps everything in one workflow.

Tella Pricing (Is It Worth It?)

Tella offers a 7-day free trial, which is more than enough time to know if it fits your workflow.

With the Pro plan, you get:

• Unlimited videos and recording time

• AI-powered editing tools

• Transcript-based editing

• Polished layouts and auto zooms

• 4K and 60fps exports

• Instant sharing and analytics
  
  

The Premium plan adds:

• Custom branding

• Custom domains

• Team workspaces
  
  

If you’re comparing tools, Tella is often considered the best alternative to Loom because it combines recording and editing, instead of stopping at capture.

Recording Videos in Tella (Fast and Frictionless)

Recording in Tella feels familiar if you’ve used TikTok or modern recording apps.

You can:

• Record via the Mac app or web app

• Pause, resume, or re-record clips

• Create multiple clips in one session

• Use speaker notes so you don’t memorize scripts
  

Recording in short clips (around 5 minutes) keeps things fast and makes editing smoother later.

Editing with Tella: Where the Magic Happens

1. Transcript-Based Editing

Tella lets you edit your video by editing the transcript.
Delete filler words, silences, or mistakes without scrubbing timelines.

2. AI Cut Tool

The Cut Tool automatically:

• Removes dead space

• Detects filler words

• Flags repeated phrases

This alone can save hours per week.

3. Layouts That Look Professional

Instead of boring screen recordings, Tella lets you:

• Instantly switch layouts

• Customize camera and screen placement

• Create clean, branded visuals

This is one of the biggest differences compared to Loom-style recordings.

Zooms, Highlights, and Effects (Without Over-Editing)

Tella’s AI:

• Automatically adds zooms based on mouse movement

• Lets you blur sensitive information

• Highlight important areas on screen
  

The result looks intentional and polished without feeling overproduced.

Subtitles, Branding, and Backgrounds

With Tella, you can:

• Add subtitles in multiple styles

• Customize colors, sizes, and positioning

• Upload logos and brand assets

• Choose animated, gradient, or custom backgrounds
  

This makes Tella especially useful for:

• Courses

• Tutorials

• Product demos

• Onboarding videos

Exporting, Sharing, and Repurposing

Once your video is done, you can:

• Export in 4K

• Download clips separately

• Export subtitles only

• Create time-lapse versions

• Share via a single link with analytics
  

You can even generate:

• Tutorials

• Guides

• Summaries
  directly from your video without another tool.
  

Migrating from Loom to Tella

Already using Loom?

Tella lets you migrate your Loom videos directly by pasting a link or uploading files in bulk. No need to start from scratch.

Final Thoughts: Is Tella Worth It?

If you create videos regularly and want to:

• Save time

• Reduce editing friction

• Avoid hiring an editor

• Keep your workflow simple
  

Tella fits naturally into a real business workflow.

You record, clean things up fast, and move on with your day.

🧰 Creator Tools Worth Knowing (and Using)

Get 30% off all Tella plans here

Get 20% off Dub here

Get Cal here

Learn more about CapCut here

Learn more about content creation here

Read full review here

Read full review here

Read full article here

These are the tools I genuinely use to run and grow my business. Whether you're building content, managing projects, or streamlining how people connect with you, this stack has been essential. A few include partner links with exclusive discounts.

1. Tella

Create polished screen recordings and video presentations quickly. Great for demos, tutorials, and sharing ideas with clarity.

2. CapCut

A free, intuitive video editor that’s surprisingly powerful. Ideal for both short-form content and more in-depth edits.

3. Dub

Perfect for startups looking to grow through affiliate programs. Set up, manage, and scale your affiliate strategy—get 20% off with my link.

4. Cal.com

Easy, free and customizable scheduling that integrates with your workflow. A professional way to make meetings seamless.

5. Notion

Your all-in-one workspace for notes, project management, documentation, and collaboration.

Get Notion here

Some links are affiliate partnerships, which means I may earn a commission if you choose to sign up. I only recommend tools I’ve tested and actually find valuable in my own work.