If you’re a startup founder, showing your product in action is one of the fastest ways to build trust with potential customers, investors, or partners. A product demo video can do what static screenshots or a pitch deck can’t—it makes your idea feel real.

But here’s the question: when it comes to recording product demos, which tool should you use—Loom or Tella?

Both are popular video tools, but they shine in different ways. Let’s break them down so you can decide which one is best for your startup.

Why Product Demo Videos Matter for Startups

Before we compare tools, let’s talk about why product demos are a must-have:

• Clarity: Show, don’t just tell. Prospects quickly understand what your product does.

• Trust: A live walkthrough feels more authentic than a polished pitch deck.

• Sales: Demo videos can move customers closer to buying.

• Scale: Record once, use many times—for onboarding, sales, or fundraising.
  

The right tool makes recording, editing, and sharing these demos easy and professional.

Loom: Fast and Simple Demos

Loom has become the go-to tool for quick screen recordings. It’s perfect if you need to hit record fast and share instantly.

Strengths of Loom for Product Demos:

• Ease of use – One click to record your screen, voice, and camera bubble.

• Instant sharing – Generates a link you can send to your team, clients, or investors immediately.

• Great for async communication – Instead of scheduling a live demo, you can record once and let viewers watch on their own time.

Where Loom Falls Short:

• Limited customization—your video looks like a straightforward screen recording.

• Not designed for polished, branded demos.

• Editing features are minimal.

👉 Best for: quick demos, internal walkthroughs, or first drafts when speed matters more than style.

Tella: Polished and Branded Demos

Tella takes product demos to the next level. While it can also record your screen and camera, it gives you more control over design and presentation.

Strengths of Tella for Product Demos:

• Beautiful layouts – Choose split screens, backgrounds, or frames that make your video look professional.

• Custom branding – Add your brand colors, logos, and layouts for a polished look.

• Editing flexibility – Trim, rearrange, and polish your demo before sharing.

• Social-ready output – Export videos that look good on YouTube, LinkedIn, or TikTok.

Where Tella Falls Short:

• No mobile app. A bit more expensive than Loom.

• Might feel “too much” if you just want a quick screen share.

👉 Best for: startup founders who want their product demos to look polished, branded, and ready for investors or public launch.

Which One Should You Choose?

The answer depends on your startup’s current stage and goals:

• Use Loom if you need speed, simplicity, and easy sharing for internal teams, early beta testers, or quick customer demos.

• Use Tella if you want polished, branded videos for sales, marketing, or fundraising presentations.

💡 Pro tip: Many startups actually use both. Loom for quick feedback and internal updates, and Tella for external-facing demos where first impressions matter.

Final Thoughts

Product demos can make or break how people see your startup. Choosing the right tool comes down to whether you want fast and simple (Loom) or polished and professional (Tella).

If you’re serious about growing your startup, think about the audience you’re recording for. A clean, professional demo can help you land customers—and even investors.

👉 Bottom line: Use Loom when speed matters, and Tella when presentation matters.