If you're a freelancer, content creator, or someone trying to grow online, you've probably felt the pressure to be everywhere—TikTok, Instagram, YouTube, LinkedIn, client work, personal branding, and more.

That used to be me too.
But everything changed when I focused on just one thing.

From Zero Followers to Full-Time Freelancing

Two years ago, I started my TikTok account with zero followers.

I had no audience. No clients. But I made one decision:
👉 I would post four videos every day—no excuses.

That small habit became the catalyst for everything that followed:

• I learned how to create short-form video content.

• I built confidence in front of the camera.

• I landed my first freelance client.

• Then another.

• I started earning online.

Fast forward to today:

• 74,500 followers on TikTok

• 8,000 YouTube subscribers

• 2 years of full-time freelancing as a content creator

All of it started because I focused on one thing—and I stuck with it.

The Book That Put It All into Perspective

I recently read a book that perfectly described this journey:
The ONE Thing by Gary Keller.

This book isn’t just another productivity guide—it’s a mindset shift.

At its core is one life-changing question:

“What’s the ONE thing I can do such that by doing it, everything else will be easier or unnecessary?”

That question helped me stop trying to do everything… and start doing the right thing.

Why the Domino Effect Works

Gary Keller uses the domino effect as a metaphor:
When you knock down the first small domino, it can lead to knocking down bigger and bigger ones.

For me, my first domino was TikTok.

Instead of spreading myself thin across every platform, I went all-in on learning short-form video. I got better every day—and the results followed:
✅ Audience growth
✅ Paid freelance work
✅ Content creation skills I now use across platforms

Now, I’m applying the same focused approach to growing my YouTube channel.

Focus Beats Hustle: The Focusing Question

If you're a content creator, freelancer, or business owner, here’s the question to start asking daily:

“What’s the ONE thing I can do today to move forward?”

Not 10 things. Not even 3.

Just one.

For me right now? It’s consistently publishing high-quality YouTube videos.

For you? It might be:

• Mastering one skill

• Landing one client

• Posting consistently on one platform

Find your one thing—then commit to it.

Time Blocking: Make Space for What Matters

One of the most practical takeaways from The ONE Thing is time blocking.

You don’t find time—you make time.

As a mom of three and a full-time freelancer, this was a breakthrough for me.

I started blocking out time specifically for content creation—no distractions, no multitasking. Just focused work.

The result?

• I batch-recorded TikTok content faster

• Wrote better YouTube scripts

• Delivered quality work for clients consistently

If you want results, you have to protect time for your most important work.

Why This Mindset Shift Matters for Freelancers and Creators

Before reading The ONE Thing, I was trying to juggle everything:

• Posting on TikTok, YouTube, IG, and LinkedIn

• Learning editing, writing, marketing, design

• Taking on every client request that came my way

It was exhausting.

But shifting to this “do less, but better” mindset helped me:

• Grow faster with less burnout

• Say no to distractions

• Prioritize the right opportunities

Final Thoughts: What’s Your ONE Thing?

You don’t need a complicated strategy. You just need focus.

Find your one thing, commit to it, and let the dominoes fall.

If you're just starting as a freelancer or content creator, The ONE Thing by Gary Keller is a must-read. It will change the way you approach work, time, and success.

💬 Let’s Chat:

What’s your ONE thing right now?
Comment below or connect with me—I’d love to hear it and cheer you on.

✅ Want More?

📩 Subscribe to my newsletter for creator tips, freelancing insights, and honest stories from the journey.

🎥 Watch the full review of The ONE Thing on my YouTube channel. I share how I applied the book to grow on TikTok, land clients, and build my freelancing career.

📘 Grab the book here if you're ready to stop doing everything and start doing what really matters.

Watch full video here