Look, I’m not a professional video editor. I’m not even a semi-professional content creator with a tripod and a dream.

I’m a startup marketer who needs to:

• Explain things fast,

• Send demos quickly,

• And look mildly competent doing it.
  

So when it comes to creating videos for sales, content, and product updates—I don’t have time for Adobe Premiere, Final Cut, or whatever dark ritual YouTubers use to get views.

That’s why I use Tella.

Here’s my actual, honest-to-goodness workflow for recording polished videos in 15 minutes or less. Yes, really. No energy drinks or film school degree required.

🎯 Step 1: Decide the One Thing the Video Needs to Do

Before I open anything, I ask myself:

• Who is this for?

• What’s the action I want them to take?

• Do I need to show my face, my screen, or both?
  

If I can’t answer those questions, I don’t record. I pace around dramatically and talk to myself until I figure it out. Very startup-core.

📝 Step 2: Sketch a Quick Bullet Script

No paragraphs. No essays. Just bullets.

Something like:

• “Quick intro — who this is for”

• “Show feature XYZ in action”

• “Call to action: reply, sign up, click something”
  

I keep it casual so I don’t sound like a hostage reading off a teleprompter.

🎥 Step 3: Open Tella and Record in Sections

This is where the magic happens. Tella lets me:

• Record my face + screen together

• Split recordings into sections so I can redo just the bad parts (aka most of them)

• Automatically remove filler words like “um,” “uhhh,” and “uh oh I forgot what I was saying”
  

It's like a telepathic content assistant but less judgmental than a coworker watching you stumble through a take.

🛠️ Step 4: Light Edits That Don’t Make Me Cry

Tella’s editor is built for people who have other stuff to do. Like:

• Trimming awkward silences

• More AI editing and cool stuff

• Adding branded backgrounds so I don’t look like I live in a sock drawer
  

I spend maybe 3–5 minutes here. That’s it. No transitions. No music. Just clean, watchable video.

🚀 Step 5: Publish and Share Everywhere

Once the video’s done, I:

• Export a share link straight from Tella

• Embed it in a blog post, Notion doc, or email

• Drop it in Slack/LinkedIn/email like it’s hot
  

And then I walk away. Because done is better than perfect. Especially when “perfect” takes 4 hours and a nervous breakdown.

🎁 Bonus: Reuse It or Die Trying

A good video should do more than one thing. I reuse Tella videos for:

• Sales follow-ups

• Product onboarding

• LinkedIn content

• Team training

• Midnight existential validation
  

Just kidding on that last one. (Mostly.)

Why This Works (And Why I Keep Doing It)

Recording video this way:

• Saves me hours

• Makes me look legit

• Actually gets results (more replies, more signups, fewer confused DMs)
  

You don’t need gear. You don’t need a scriptwriter. You need a tool that respects your time.

🎥 That tool is Tella.
Try it. Create your first video. Watch your content anxiety dissolve into the void like a feature request in a Jira backlog.

🧰 Creator Tools Worth Knowing (and Using)

Get 30% off all Tella plans here

Get 20% off Dub here

Get Cal here

Learn more about CapCut here

Learn more about content creation here

Read full review here

Read full review here

Read full article here

These are the tools I genuinely use to run and grow my business. Whether you're building content, managing projects, or streamlining how people connect with you, this stack has been essential. A few include partner links with exclusive discounts.

1. Tella

Create polished screen recordings and video presentations quickly. Great for demos, tutorials, and sharing ideas with clarity.

2. CapCut

A free, intuitive video editor that’s surprisingly powerful. Ideal for both short-form content and more in-depth edits.

3. Dub

Perfect for startups looking to grow through affiliate programs. Set up, manage, and scale your affiliate strategy—get 20% off with my link.

4. Cal.com

Easy, free and customizable scheduling that integrates with your workflow. A professional way to make meetings seamless.

5. Notion

Your all-in-one workspace for notes, project management, documentation, and collaboration.

Get Notion here

Some links are affiliate partnerships, which means I may earn a commission if you choose to sign up. I only recommend tools I’ve tested and actually find valuable in my own work.