If you’ve ever thought about creating your first digital product but felt unsure if it’s worth it…
Let me tell you — I finally made mine last March. And no, it didn’t make me rich.

But it was still one of the best decisions I’ve made as a freelancer and content creator.

🎯 Why So Many Creators Are Launching Digital Products

As a freelancer, content creator, or small business owner, you’ve probably felt the pressure to build passive income. You scroll through TikTok or Instagram and see creators launching:

• Online courses

• E-books

• Canva templates

• Notion dashboards

… and making money while they sleep.

You start wondering:

• “Can I do that too?”

• “What should I create?”

• “Will anyone even buy?”

I’ve been there. And when I finally launched my own digital product — the results weren’t life-changing…
But they were career-changing.

📺 Watch this video about simple passive income ideas as a creator.

💼 My Journey: From Insurance Agent to Digital Creator

Before I even knew what “digital products” were, I was working full-time as an insurance agent in the Philippines.

To generate leads, I started posting personal finance videos on TikTok — no audience, no fancy setup. Just:

• 4 posts a day

• For 4 months straight

• Until I hit my first 10,000 followers

Eventually, my TikTok grew to 74,000 followers.

That momentum opened doors:

• I learned to repurpose content

• Record tutorials using Tella

• Edit videos with CapCut

• Create marketing content for startups and solopreneurs

Fast forward to today — I’ve been freelancing for 2 years, creating videos for brands, growing my YouTube to 8,000 subscribers, and raising three kids.

And in March 2025, I launched my first ever digital product:

🎉 An Online Freelancing Course for Beginners

📹 Watch my cozy freelancing journey here.

📊 The Results: Not Viral, But Valuable

Did it go viral? Nope.

Only a few students enrolled.

But here’s what actually happened:

✅ I proved I could create and sell something online
✅ I built a digital asset I can sell forever
✅ I gained experience to make my next course better

Most importantly?
I stopped seeing myself as just a freelancer — and started seeing myself as a creator and digital entrepreneur.

🛠 Step-by-Step: How I Created My First Digital Product

Here’s exactly how I launched my online course without a team, big budget, or complicated tech.

Step 1: Pick a topic you already know well

I chose freelancing for beginners because it’s what I live and breathe.
Start with a topic you’re confident talking about — no need to overthink.

Step 2: Outline your content in actionable steps

I used a 12-lecture format with short, focused lessons.
Each one answered a specific question to help beginners move forward without overwhelm.

Step 3: Use tools you already have

I used:

• 🎥 Tella to record and edit my lessons

• ✂️ CapCut to make quick edits

• 🎙 A simple mic I already owned

👉 Tip: I’ve used Tella for over a year now to record YouTube videos, courses, product demos, and client tutorials.
Try Tella and get 30% off here.

Step 4: Host it somewhere simple

I uploaded my course to Udemy.
Why? It’s beginner-friendly and handles:

• Payments

• Student access

• Course delivery

You don’t need to build a custom website to get started.

Step 5: Promote it using your existing content

I used my TikToks, YouTube Shorts, and email newsletters to promote the course.
Because I already had a content workflow, repurposing was easy.

💡 Lessons I Wish I Knew Before Launching

If you’re planning to launch your first digital product, here are some hard-earned lessons:

1. Be consistently helpful – solve one real problem at a time

2. Show, don’t just tell – screen share, demo, walk people through the process

3. Keep it short & simple – bite-sized lessons > long boring videos

4. Use trending tools – mention or teach tools people are already curious about (like AI tools in 2025)

5. Be honest – people relate to real stories, not fake success

6. Engage with your audience – reply to comments, ask questions, build a connection

🚀 Final Thoughts: Don’t Wait for Perfect

Creating a digital product might not make you rich overnight…

But it will shift your mindset, boost your confidence, and open up new income streams — from what you already know.

It’s not about going viral.

It’s about creating something once that can help others (and earn for you) again and again.

Watch the video version of this post here.